Like it or not, Valentine’s Day has become a huge date in our calendars. For those of you who are loved up, it’s the perfect...
07 February 2019Like it or not, Valentine’s Day has become a huge date in our calendars. For those of you who are loved up, it’s the perfect opportunity to show your appreciation for your other half. Whether you’re buying gifts such as perfume, or taking your significant other out for dinner, it’s a day to be celebrated.
But have you ever wondered how Valentine’s Day started and why it’s so significant today? Let’s explore the history and how the UK plans to celebrate this year.
Valentine’s Day, also known as St Valentine’s Day, dates back to the 3rd century AD, when a Roman priest named Valentine defied Emperor Claudius II’s orders by secretly performing marriages. Legend has it that Valentine sent a love letter to the jailer’s daughter before his execution, signing it “from your Valentine.” This act of love and defiance became the foundation of the romantic holiday we celebrate every year on the 14th of February.
With that in mind, how does the UK plan on celebrating Valentine’s Day this year? We took a look at some interesting statistics on the most romantic day of the year…
1 in 2 Brits plan on spending money this Valentine’s Day, but women are more likely to spend nothing compared to men. In fact, men are three times more likely than women to spend over £200 on their significant others on the 14th of February. Interestingly, 19.3% of women in the UK are expected to spend just between £1 and £10 on their partners.
Across the UK, certain regions are more likely to embrace romance. For those living in London or Northern Ireland, you’re in luck! London leads with 73.5% of residents celebrating Valentine’s Day, followed closely by Northern Ireland at 73.2%. However, regions like Yorkshire and the East and West Midlands are the least likely to celebrate the 14th February.
When it comes to spending, Generation X takes the lead, with an average of £33.94 spent on gifts. Millennials and baby boomers follow closely, averaging around £25. Across all generations, between 68.4% and 69.3% will celebrate Valentine’s Day in some way, highlighting its universal appeal.
From its ancient origins to the modern traditions of gift-giving, Valentine’s Day in the UK is a celebration of love in all its forms. Whether you’re exchanging heartfelt cards, enjoying a romantic dinner, or surprising someone with a thoughtful gift, make this 14th February one to remember.
Discover our exclusive collection of Valentine’s Day perfumes and aftershaves to find the perfect gift and show your love in style.
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