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The Ultimate Guide to Festival Fragrance

Festival season is finally here, and whether you’re heading to Coachella, Glastonbury, Lost Village, Parklife, or your favourite indie weekender, don’t forget your all-important festival...

How and Why to Create a Fragrance Mood Board: According to our perfume expert, Aude Asklöv

Choosing the perfect fragrance can be challenging. With so many different scents and beautiful bottles out there to explore—and innovative new products being added all...

How to pick a perfume for Mum: According to our perfume expert, Aude Asklöv

Fragrance is more than just a scent - it’s a language of identity, memory and emotion. Perfume reflects the wearer’s essence and aspirations, making it...

National Fragrance Week 2025: Celebrating the Year of Self Expression

Gone are the days of sticking to just one signature scent—2025 is all about fragrance wardrobes, and Gen Z is leading the charge. Perfume has...

# Trending on TikTok: Floral Perfume

Spring is in the air at long last, and with it comes a fresh wave of fragrance trends taking TikTok by storm.

As fragrance...

Aude Asklöv’s Expert Guide to Choosing the Perfect Fragrance Gift

Choosing the perfect perfume for someone else can feel like solving an intricate puzzle. Gifting a fragrance is one of the most personal and thoughtful...

10 March 2025

Fragrance And Romance: The Science Behind Scent Attraction

Celebrate National Fragrance Day on March 21

Far more than just smelling nice, perfumes have the power to conjure emotional responses and draw...

The Best Fragrances To Wear With A Broken Heart

Nothing breaks like a heart. It’s a bitter, painful experience that most of us will go through at least once. Some people are lucky...

Bridget Jones is Back! And So is Her Fragrance Wardrobe

The return of Bridget Jones in Mad About the Boy has got us all swooning over her infectious charm, sharp wit and romantic misadventures. 

Now...

Looking for Love? These are the Best Aphrodisiac Perfumes

Meet the perfumes that double up as aphrodisiacs for your most alluring scent yet!

Scent has the power to captivate, seduce and ignite desire. From...

Struggling to find the perfect perfume gift?

Meet Aude Asklöv, our new Perfume Expert, here to make fragrance gifting effortless.

We understand that choosing fragrance as a gift can...

The ‘Good Enough to Eat’ Trend: Foodie Fragrances We’re All Craving

Whether it's the aroma of freshly picked strawberries, a nostalgic almond-infused cologne or a tribute to the humble coffee bean, we’re craving foodie perfumes...

Valentine's Day 2025: Early Bird Guide to the Most Romantic Fragrances

The most romantic day of the year is around the corner. Whether you’re celebrating Valentine’s Day with your partner or “Galentine's Day” with your...

How to Incorporate Fragrances Into Your Wellness Routine

With 2025 in full swing, many of us are renewing our focus on health and wellbeing. But did you know that you can harness...

Is Perfume Really Mood Boosting?

Our perfume PR consultant gave it a try and this is what she thinks...

As the new year unfolds, January often brings shorter days, colder...

Golden Globes Red Carpet Celebrities … And Their Fragrances

Our favourite magazines and newspapers are flooded with what the A-list celebrities wore on the red carpet of the 82nd Golden Globe Awards, but...

Hello 2025! Trends To Look Out For In The Coming Year

A fresh new year is almost upon us, full of promise and expectation. 2025’s perfume trends are sure to encompass many exciting developments for...

7 Scents Inspired By The Cold And Crisp Winter Air

The chilly winter air has a purity and clarity to it that is at once invigorating and calming, nipping our cheeks and blanketing nature...

The It Girl Perfumes of 2025

What does it mean to be an “It Girl”? Well this past year, it was defined by the 14 December 2024

What Your Favourite Perfume Says About Your Personality

Have you ever wondered what your favourite perfume indicates about who you are as a person? It probably comes...

Notes on Burberry Goddess: Why This Fragrance Has Gone So Viral

Unless you’ve been living under a rock, you’ve probably caught a whiff of all the excitement around the new...

7 Great Fragrance Gifts for The 2024 Festive Season

The holiday season is just around the corner, meaning it’s about time to start shopping for those all-important presents!...

Save BIG With Our Black Friday Fragrance Sale

This Black Friday, Perfume Direct’s fragrance sale offers you a unique chance to...

Fragrance Care 101: Storing Your Perfume During Winter

For any lover of fine fragrances, storing perfume so it still smells just as good as the day it was purchased will be...

Warm And Earthy Scents Inspired By Autumn's Changing Leaves

The air is crisp and cool, and the lush green foliage of summer has given way to a blazing wash of amber, ochre,...

Cosy & Warm Scents For Gourmand Perfume Lovers

Gourmand perfumes have a way of captivating the senses, whisking wearers away to a world of comforting and delectable aromas. These scents often invoke...

6 Spooky Scents You Need For Halloween

Like an ancient spirit bound to a crumbling castle, or a ghostly echo lingering in a cathedral long after...

Exotic Fruit Notes: Elevated Fruity Fragrances

Fruity fragrances are a popular fragrance type no matter what season we’re in. But when you add exotic fruit notes into a fragrance, something...

Spicing Things Up For Autumn: The Spicy Fragrances You NEED Right Now

As the warmth of summer fades, spicy autumn fragrances21 October 2024

How To Use Warm Scents To Impress Your Date

Choosing the right fragrance can set the tone for an entire evening, especially on a date. Warm scents for...

Exploring the World of Niche Fragrances: Unique Finds for 2024

2024 has seen an increased focus on more personalised and individual fragrances, resulting in ever more creative and interesting scent profiles. 09 October 2024

Grown-up Vanilla Scents For The Sophisticated Woman

Vanilla is a classic perfume note and one that features in a vast array of iconic perfumes. From bestsellers such as 03 October 2024

A Return Of The Classics : Why We Love Timeless Fragrances

In this blog we’re taking you back, reminding you of some of our favourite classic scents that will never go out of fashion. From...

Tried & Tested : Can You Spot The Difference Between Cheap & High-End Fragrances?

With such a large range of perfumes and fragrances on the market, there’s a big disparity between some of the cheapest and most expensive...

10 Perfumes With The Greatest Lasting Power

Finding a perfume that lasts all day long truly feels like winning the lottery. While there are so many gorgeous fragrances out...

The Scents that Remind Us of Home

Of all the senses, smell has the power to effect an emotional response in us immediately, and homely scents...

How To Capture The Essence Of The English Countryside With Fragrances

The mere mention of the English countryside calls to mind green rolling hills, shady woodlands, wildflower meadows, and delicate blooms of quaint...

Sustainable Fragrance Practices: The Future Of Perfumery

Sustainability is reshaping industries worldwide, and the fragrance sector is no exception. As environmental awareness grows, sustainable fragrance options...

Note the Difference: Your Guide to Fragrance Notes

Fragrance notes are the building blocks of every perfume. They determine how a scent evolves over time and how...