How to pick a perfume for Mum: According to our perfume expert, Aude Asklöv
Fragrance is more than just a scent - it’s a language of identity, memory and emotion. Perfume reflects the wearer’s essence and aspirations, making it...
31 March 2025Get the latest news and stories about Perfume Direct products.
Fragrance is more than just a scent - it’s a language of identity, memory and emotion. Perfume reflects the wearer’s essence and aspirations, making it...
31 March 2025Gone are the days of sticking to just one signature scent—2025 is all about fragrance wardrobes, and Gen Z is leading the charge. Perfume has...
18 March 2025Spring is in the air at long last, and with it comes a fresh wave of fragrance trends taking TikTok by storm.
As fragrance...
13 March 2025Far more than just smelling nice, perfumes have the power to conjure emotional responses and draw...
07 March 2025Nothing breaks like a heart. It’s a bitter, painful experience that most of us will go through at least once. Some people are lucky...
03 March 2025The return of Bridget Jones in Mad About the Boy has got us all swooning over her infectious charm, sharp wit and romantic misadventures.
Now...
19 February 2025Meet the perfumes that double up as aphrodisiacs for your most alluring scent yet!
Scent has the power to captivate, seduce and ignite desire. From...
17 February 2025Meet Aude Asklöv, our new Perfume Expert, here to make fragrance gifting effortless.
We understand that choosing fragrance as a gift can...
13 February 2025Whether it's the aroma of freshly picked strawberries, a nostalgic almond-infused cologne or a tribute to the humble coffee bean, we’re craving foodie perfumes...
06 February 2025The most romantic day of the year is around the corner. Whether you’re celebrating Valentine’s Day with your partner or “Galentine's Day” with your...
01 February 2025With 2025 in full swing, many of us are renewing our focus on health and wellbeing. But did you know that you can harness...
30 January 2025Our perfume PR consultant gave it a try and this is what she thinks...
As the new year unfolds, January often brings shorter days, colder...
20 January 2025Our favourite magazines and newspapers are flooded with what the A-list celebrities wore on the red carpet of the 82nd Golden Globe Awards, but...
10 January 2025A fresh new year is almost upon us, full of promise and expectation. 2025’s perfume trends are sure to encompass many exciting developments for...
23 December 2024The chilly winter air has a purity and clarity to it that is at once invigorating and calming, nipping our cheeks and blanketing nature...
19 December 2024What does it mean to be an “It Girl”? Well this past year, it was defined by the
Have you ever wondered what your favourite perfume indicates about who you are as a person? It probably comes...
10 December 2024Unless you’ve been living under a rock, you’ve probably caught a whiff of all the excitement around the new...
24 November 2024The holiday season is just around the corner, meaning it’s about time to start shopping for those all-important presents!...
22 November 2024This Black Friday, Perfume Direct’s fragrance sale offers you a unique chance to...
18 November 2024For any lover of fine fragrances, storing perfume so it still smells just as good as the day it was purchased will be...
12 November 2024The air is crisp and cool, and the lush green foliage of summer has given way to a blazing wash of amber, ochre,...
04 November 2024Gourmand perfumes have a way of captivating the senses, whisking wearers away to a world of comforting and delectable aromas. These scents often invoke...
31 October 2024Like an ancient spirit bound to a crumbling castle, or a ghostly echo lingering in a cathedral long after...
29 October 2024Fruity fragrances are a popular fragrance type no matter what season we’re in. But when you add exotic fruit notes into a fragrance, something...
28 October 2024As the warmth of summer fades, spicy autumn fragrances21 October 2024
Choosing the right fragrance can set the tone for an entire evening, especially on a date. Warm scents for...
14 October 20242024 has seen an increased focus on more personalised and individual fragrances, resulting in ever more creative and interesting scent profiles.
Vanilla is a classic perfume note and one that features in a vast array of iconic perfumes. From bestsellers such as
In this blog we’re taking you back, reminding you of some of our favourite classic scents that will never go out of fashion. From...
03 October 2024With such a large range of perfumes and fragrances on the market, there’s a big disparity between some of the cheapest and most expensive...
25 September 2024Finding a perfume that lasts all day long truly feels like winning the lottery. While there are so many gorgeous fragrances out...
23 September 2024Of all the senses, smell has the power to effect an emotional response in us immediately, and homely scents...
15 September 2024
The mere mention of the English countryside calls to mind green rolling hills, shady woodlands, wildflower meadows, and delicate blooms of quaint...
01 September 2024Sustainability is reshaping industries worldwide, and the fragrance sector is no exception. As environmental awareness grows, sustainable fragrance options...
05 August 2024Fragrance notes are the building blocks of every perfume. They determine how a scent evolves over time and how...
05 August 2024Have you ever wondered if there's a secret weapon in the game of attraction? A potion so powerful it could draw potential...
30 July 2024An Introduction to the writer - I’m Shelby and I write content for Perfume Direct. With a love for the beauty...
30 July 2024