# Trending on TikTok: Floral Perfume

Spring is in the air at long last, and with it comes a fresh wave of fragrance trends taking TikTok by storm.

As fragrance continues to evolve as a form of self-expression that reflects the wearer’s essence and aspirations, we’re seeing a resurgence and reinvention of traditional floral scents. In 2024, floral perfume was the top fragrance trend for TikTokers, garnering over 310k mentions on TikTok, Instagram, and Pinterest (Statista). Long regarded as the cornerstone of the perfume world, floral fragrances are making a powerful comeback—but this time with a modern twist.

Why are florals trending?

Floral and rose fragrances are perennial spring favourites. In 2025, the trend leans toward light, modern interpretations as opposed to traditionally heavier rose-based perfumes. This season, TikTokers are reaching for scents that embody the essence of flowers, encompassing everything from delicate florals to contemporary takes on classic rose, fun floral-fruity combinations, and diverse compositions with notes of honeysuckle and violet.

TikTok users are placing emphasis on layering techniques, creating personalised floral fragrance profiles by combining perfumes to craft their own customised scent stories. Again, a reflection of the growing trend of versatility, self-expression, and personalisation in the world of scent.

Tradition reinvented

Floral fragrances are being redefined with cutting-edge developments. Prada Paradoxe Virtual Flower, for example, uses AI-assisted technology in its innovative approach to sustainability. The white floral-musky fragrance incorporates a Virtual Flower, reducing reliance on natural resources and paving the way for a more sustainable future in perfume production. Synthetic molecules are also being used to enhance floral compositions, making them more vibrant and long-lasting, as well as environmentally conscious.

Nostalgic notes

The return of floral fragrances is linked to an overarching and deep-seated sense of nostalgia. The fragrance market sees an increasing number of launches every year and, with so many options of offer, many consumers are seeking comfort in familiarity by returning to traditional scents. Classic floral notes like rose, violet, and lavender are being reimagined and updated with modern twists, mirroring a broader neo-nostalgia trend across fashion and beauty. Just as 1990s styles are making a comeback with updated aesthetics, floral perfumes are evolving to fit the contemporary wearer’s preferences.

Top Floral Perfume Picks 

YSL’s Libre Flowers & Flames is undoubtedly one of the standout examples of floral reinvention. The fragrance, which the brand describes as a ‘new daring florality’, blends Yves Saint Laurent’s favourite flower—the blazing desert lily—with iconic Moroccan orange blossom, French Diva lavender, warm and creamy coco-palm, and Indian tuberose on a sensuous bases of rich Madagascan vanilla bourbon. A unique solar palm flower accord adds a fresh, contemporary edge to this luxurious floral fragrance.

Warm, woodsy florals are also gaining momentum, with Lancôme’s Idôle Power leading the charge. Combining the timeless elegance of rose with creamy, leathery sandalwood, it delivers a modern take on a classic floral scent. The rich, lingering warmth makes it ideal for transitioning from breezy spring days to cosy spring nights.

A contemporary twist on the classic rose fragrance, Valentino Donna combines soft Turkish rose accords with iris, patchouli, vanilla, and subtle leather undertones. Inspired by romantic, edgy Rome, its unique blend makes it perfect for those looking for a spring scent with depth.

Ever popular, Marc Jacobs fresh floral-fruity fragrance, Daisy Love, continues to dominate spring fragrance trends. With airy notes of sweet cloudberry, solar yet creamy tones of daisy tree petal, and a hint of driftwood and cashmere musk, this scent perfectly captures the light, playful spirit of the season. TikTok beauty influencers swear by its youthful and flirty vibe, making it a must-have for spring.

The Future of Florals

The floral resurgence is here to stay, and for 2025, that means easy-to-wear florals and multifaceted floral compositions that showcase unique aspects of a flower’s profile. Whether you’re a fan of nostalgic florals or excited by up-to-the-minute innovations, unusual formulas and unexpected scent combinations are making floral fragrances feel more innovative, personal, and adaptable than ever before

Which floral scent will you be reaching for this spring?