Unless you’ve been living under a rock, you’ve probably caught a whiff of all the excitement around the new Burberry Goddess Perfume. The perfume, along with a new collection of apparel by fashion legend Daniel Lee, has helped Burberry’s revenue skyrocket recently. But why? What makes Burberry Goddess so special? 

This blog will dig into why this perfume has become such a phenomenon recently, touching on its unique scent and style, as well as its impressive marketing and social media popularity. 

This perfume strikes a winning combination on the nose, combining three types of vanilla with lavender to create something uniquely luxurious. The fragrance is reinventing the wheel, choosing a profile with a deliberately broad appeal with its creamy, crowd-pleasing scent. 

Burberry Goddess might be the first fragrance to reach influencer status, with countless popular reviews and ‘first reactions’ being posted by popular TikTok accounts including: 

• Atothfragrance
• Perfume Maniac
• The Gloss

With hashtags and videos abound, Burberry Goddess has become one of the hottest topics on social media this year. Best of all, the vast majority of these videos have been resoundingly positive, sharing the joys of the scent with a young, enthusiastic audience. 

Burberry made a decisive play for a youthful audience with Goddess when choosing the face of their campaign and it appears to have paid off handsomely. That’s because they decided to bet on Sex Education sensation Emma Mackey, who has fast become an icon of pop culture to Gen-Z and beyond. With striking beauty, a fashionable reputation and a slight sense of rebellion in her image, Mackey brings a youthful appeal to a fairly ‘safe’ fragrance in the Burberry Goddess advert campaign. 

Sustainability is a part of the Burberry ethos, with Goddess being a foray into making a fragrance a little more planet-friendly. The fragrance is made from hand-picked vanilla beans, while also being Burberry’s first refillable fragrance, making it a landmark achievement for the brand. They’ve supported this by making the bottles refill-friendly and making Burberry Goddess refill packs easily accessible through vendors. This also offers fans of the fragrance a financially accessible way to keep enjoying it when supplies run low. 

If you’re looking for a bottle or even a Burberry Goddess gift set to see what all the hubbub is about, look no further than Perfume Direct! We stock this fragrance among a wide of others, as well as offering guidance for all things scent-related in our blog. Check us out today to learn more!