If you’ve been noticing a surge of floral fragrance everywhere lately, you’re not alone. Once synonymous with your grandma’s favourite scent, it’s time to forget...
25 April 2025If you’ve been noticing a surge of floral fragrance everywhere lately, you’re not alone. Once synonymous with your grandma’s favourite scent, it’s time to forget what you thought you knew about rose perfume. According to trend forecasting and market intelligence platform Trendalytics, the rose trend is officially blooming in popularity. Market adoption of rose fragrance is up +21% year-on-year, with top brands like Tom Ford, Dior, and Hermes leading the charge.
Although rose has long been a staple note in perfumery, this resurgence isn’t just nostalgia – it's actually all about innovation. Top brands are giving rose fragrances an update and they’re hitting different with unexpected citrus, musk, woods, or spice notes that create uniquely complex and captivating blends. It’s rose perfume reimagined with a modern twist. From delicate daywear to moody evening scents, rose adapts beautifully to every occasion, making it a highly versatile choice for fragrance layering.
The renaissance aligns with an overarching cultural trend towards timeless classics with a contemporary spin, a bit like vintage fashion making a comeback. And there are also mood-boosting benefits. Studies have suggested that rose scents can also have positive psychological effects like reducing stress and promoting relaxation and a sense of wellbeing - something the majority of people are craving to counter the pressures of today’s culture.
We’ve been seeing a major rise in rose-based fragrances, and these best-sellers are flying off our virtual shelves…
This elegant, spicy rose blend is a favourite alternative to Tom Ford's newer Rose Exposed (£222). With deep floral notes and hints of saffron, black pepper, and coffee, Café Rose is a rich, sensual option for those who want a bold, luxurious scent without breaking the bank.
Offering a fresh take on the classic rose, these sparkling scents are the essence of modern luxury. Rose Gold blends blackcurrant, blue rose, and musk for a soft, floral finish, while Rose Gold Intense adds depth with pink pepper, Turkish rose, and patchouli. Both housed in chic rose gold bottles, these perfumes are perfect for day-to-night wear with a touch of timeless glamour.
Lush, feminine, and unapologetically bold, this rose elixir is a glamorous pick that oozes VIP energy.
And roses aren’t just for the girls. The popularity of these versatile unisex fragrances is proving that rose is resonating with everyone.
Young Rose is bold, spicy, sensual, and designed to embody modern rebellion. Blending floral warmth with earthy, musky notes for a genderless, modern edge, it’s perfect for those who like to defy convention.
Montale nails unisex sophistication with rich rose notes blended with white musk and amber, effortlessly capturing the timeless essence of romance.
It's not just fragrance that’s riding the rose wave – rose scented candles, ideal for setting a calm, floral ambiance, are up +38% and rose-pink fashion and beauty are also on the rise. The soft hue is trending with +6% growth, seen in rose bikinis (+68%) and rose lipsticks (+2%) year-on-year.
So, all hail the humble rose! From subtle and powdery to rich and seductive, rose-scented fragrances are dominating the shelves—and the stats. Whether you're looking to stay on trend or discover a new go-to fragrance, rose perfume is undeniably having a major moment. With updated formulations, inclusive options, and irresistible versatility, it’s no wonder this floral note is blossoming across every beauty shelf.
Head over to PerfumeDirect.com to explore the best trending rose perfumes of 2025.
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