Perfume Direct Video Shoot: The Making Of
SAVE, SPRAY & SMILE
On Tuesday 23rd February 2021, Perfume Direct had its’ first model video shoot showcasing our wide range of women’s and men’s fragrances.
Our brand mission is to provide affordable, big brand fragrances to savvy shoppers while offering outstanding customer care and supporting positive social initiatives across the UK. In 2021 our aim is to bring the Perfume Direct brand to life by creating a collection of short and seasonal videos to use across our marketing channels that feature models interacting with the fragrances and props in different ways.
We wanted the videos to be bright, fun and friendly to align with our company ethos. Our brand tagline was simple but effective; Save, Spray & Smile.
TEAM WORK MAKES THE DREAM WORK
The shoot was orchestrated by our Head of E-commerce Jonny Webber and the adverts were filmed by Paul Chambers Films who was the videographer for the day. Our models were from J’Adore Models agency in Manchester to be the faces for our brand. Eve Deacon and Remi Lambert were professional and each brought their own style and uniqueness to the shoot. In the afternoon, Jonny brought in his dog Roodie to be involved in a few of the scenes and Roodie stole the show!
THE SHOOT
The day kicked off around 8am at a Studio in Manchester where we began to set up for the day ahead. Our models arrived at 9am and were greeted by make up artist Helen Lewis who did a brilliant job at making them look even more gorgeous! We started with our Spring/Summer ad and the lovely Remi was first on set, surrounded by a botanical vibe.
Both models had fun in the pretend jungle for our Spring/Summer look and feel! For the next ad we wanted a more neutral vibe so we could have a universal advert and so we opted for a plain back drop where the models then used the perfumes as props to showcase our vast range.
We ended the day on a high with our Autumnal/festive scene and the models had fun getting leaves and confetti all over them!
Stayed tuned for our Perfume Direct ads – released very soon!
PERFUME DIRECT – A WIDE RANGE OF FRAGRANCES TO SUIT ALL
Some of the fragrances we showcased for these fab adverts were; Issey Miyake, JPG Le Male, Dior Sauvage, Paco Rabanne 1 Million, Diesel Only The brave, Carolina Herrera Bad Boy, Spicebomb, Mont Blanc Explorer, Mont Blanc Legend Spirit, Armani Stronger With You, Tom Ford Amalfi, Lancome Idole, Dior Miss Dior, Thierry Mugler Alien, Paco Rabanne Lady Million, Marc Jacobs Perfect, Jimmy Choo Flash, Moschino Toy 2, YSL Black Opium, Paco Rabanne Pure XS, Armani My Way, YSL Libre, Marc Jacobs Daisy, Gucci Bloom, DKNY Be Delicious, Marc Jacobs Sunshine, Armani Si and Hugo Boss Alive.
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