What does it mean to be an “It Girl”? Well this past year, it was defined by the Brat Summer, oversized hoodies for casual settings and embracing femininity in its many forms in general! With that in mind, there have been a few It Girl perfumes that popped up over the last year – the trending perfumes that are sure to scent countless parties and bars for at least the first part of 2025. 

In this blog, we’re going to put the spotlight on some of the It Girl perfumes that will continue going from strength to strength in the next year, so you can feel confident, powerful and feminine everywhere from the club to the coffee shop. 

The Good Girl perfume range from Carolina Herrera has arguably been the “ittest” It Girl perfume of the year! This selection, including the Blush, Very Good and Glorious Gold, is defined by a throughline of floral notes, with the varieties touching on scents like Vanilla, Cherry and Musk across their forms. With a playful name, high heel-shaped bottle and unapologetically feminine scent profiles, it’s no wonder this has become a popular perfume for teenage girls and powerful women alike. 

Note: It’s become so popular that it’s even inspired “Bad Girl Perfume” imitators!

The Saint Laurent brand seems to be constantly in vogue, at the forefront of fashion in everything from garments to fragrances. It only makes sense that their YSL Libre has become THE smell for It Girls this year. From its original formulation to the Flowers & Flames variety, Libre has become renowned for having a bold yet sophisticated profile that’s quickly become appreciated by powerful, modern women. 

Valentino is another high fashion brand that has dominated the market of trending perfume for girls and women this year. Their Donna Born In Roma collection, marked by distinctly floral and feminine scent across varieties, was concocted as a way to capture the spirit of Roman sophistication. The original adds luxury in the form of Vanilla Bourbon, while the Green Stravaganza incorporates some Eastern scents with Lapsang Souchong Tea and Jasmine. Whatever variety you choose, Donna is defined by elegance and class. 

Burberry were really in their It Girl bag when they cooked up Goddess. Scent aside, this fragrance has been a PR powerhouse since it showed up on the scene, generating buzz for being a more sustainable refillable option. To further its It Girl credentials, Burberry selected Gen Z icon Emma Mackey to be the face of the campaign, bringing the accessible yet distinct aromatic notes of the perfume to women and girls all over the world.